How Much Does a Website Cost for a Small Business in Bulgaria?
Every time someone asks us how much a website costs, the same problem shows up: either you give a real answer and sound expensive, or you say "it depends" and sound like every vague agency on the internet.
Why are the prices all over the place?
A small business website can cost €150 or €5,000 depending on what is actually being built. Those offers are not talking about the same thing, even if they use the same label.
The three common price bands
Template website — €100 to €300
Cheap and quick. Good for testing the waters, but rarely a strong fit when trust and conversion actually matter.
Custom website — €400 to €1,300
This is where the site starts becoming a real business asset: faster load times, better structure, and a message built around your offer.
Online store — €1,000 to €3,000+
Products, payments, shipping logic, admin, and integrations make this a different category of work altogether.
The hidden costs most people forget
- Domain costs
- Hosting quality
- Ongoing maintenance and updates
- Copy, photos, and content production
Why do some agencies charge much more?
Sometimes because the scope includes brand work, strategy, and copy. Sometimes because the quote is padded. The important question is not the number alone, but the logic behind it.
How we approach it
We usually work in the custom site range and stay direct about what is and is not worth paying for. If a business does not need a bigger build, we say that plainly.
Logical next step
Website development for service businesses
If this topic is relevant to your business, the next step is turning it into a stronger offer or a page that actually converts.